Sales
Workforce Development in Sales
Does your business rely on sales?
Do you have exceptional & extraordinary sales staff?

The College for Adult Learning understands the importance of sales people and selling teams. We understand also that the whole process of selling and customer service is under the microscope, seeking to redefining roles and adopting new selling frameworks. These changes are driven by rapidly changing market conditions and heightened customer expectations.
Customers today expect the sales person to create and communicate a consistent and convincing concept of value at every step of the selling process.
The single most important challenge for any business is to grow and you can’t grow your business without a customer and a process to engage with that customer.
Having a great product isn’t enough – you may have a world class product and first rate customer service but in today’s market this just isn’t enough. To get the most out of every customer contact, you have to demonstrate why buying from you and your organisation is the right choice.
Personal selling involves person to person communication with a prospect. It is a process of developing relationships: discovering needs; matching the appropriate products with these needs and communicating benefits through informing, reminding o r persuading.
Whether you are at the beginning of your sales career or seeking advancement in the profession, CAL offer a range of sales related programs designed to assist you develop your selling skills and therefore enable the business you work for increase sales, customers and business growth.
As well as a range of short courses and one-on-one coaching, CAL offers the following sales specific qualification:
Certificate IV in Business Sales
Effective training is achieved when the learning is retained resulting in improved performance hence our dedication in developing a training model that has proven results for our clients.
How do we achieve this?
We work with you to establish your key drivers and the most critical issues facing your business today.
Working in partnership with you we design a training program that will meet the needs of your staff and your business. The program is customised exclusively for your business to achieve maximum results.
The customised program will ensure that the right skills are being developed for the job outcome and context of the learner within your business constraints. It will also make sure the skills needed are delivered in the right timeframe and, in a way that is ‘right’ for your business and your people.
By utilising the unique CAL coaching model we guarantee improved staff performance in key areas such as :
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Customer service skills
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Relationship management
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Sales skills
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Product knowledge
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Closing the sale
We ensure that all coaching is done on the job with no disruption to your business and ensuring staff feel comfortable being in their own environment and with their own processes and people. We focus on making your team comfortable and thereby ensuring optimum conditions to learn.
We have no minimum numbers and will happily work with just one person or equally a large team.
We stay connected to your business long after training has finished ensuring that what has been learned by your staff is applied day in day out to maximise your return.
As a Registered Training Organisation many of the sales related programs we offer are nationally accredited and so qualify for government funding meaning that you will not have any costs associated with your staff training.
How can we help you?
The College also offers the following qualifications designed to assist managers in specific areas:
Certificate IV in Human Resources
Diploma of Human Resources Management
Certificate IV in Project Management
We provide coaching and/or consultancy services in specialised areas for owners, managers and staff including:
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Sales
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Customer Engagement
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Relationship management
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Finance and cash flow management
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Loyalty programs
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Methods of gaining customer/client feedback and
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Conducting survey’s
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Marketing
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Strategic Planning
As part of our ongoing service to you we provide at no charge:
Quarterly newsletters
24/7 availability to discuss any business issues
Regular updates on important customer service initiatives.
Our workforce development approach includes attracting, engaging, expanding and utilising identified and unidentified workforce skills, knowledge and attributes to ensure a profitable and sustainable business.
Take the next step and contact us at the College for an obligation free chat on how we can work with you to help grow your business.
